Human Intelligence Models
The world is building Artificial Intelligence.
We study the original.
Research, frameworks, and insights on how humans actually think, decide, and act — and how that knowledge creates real advantage in business, markets, and leadership.
Weekly research. No noise. Free forever.
They Build
Artificial Intelligence Models
We Study
Human Intelligence Models
How It Works
Read
Weekly research on real-world decisions analyzed through human psychology and mental models.
Learn
Build your mental models library — structured thinking frameworks used by the world's best decision-makers.
Apply
Use these frameworks in real business decisions — investing, leadership, negotiation, hiring, strategy.
What We Do
Research
Weekly deep dives into real decisions — what went wrong, what went right, and why.
Mental Models Library
A growing database of thinking frameworks every business professional should know.
Consulting & Workshops
We work directly with teams and leaders to sharpen decision-making at the source.
Latest Research
View allMental Models Library
Inversion
Think backwards
First Principles
Break it down
Sunk Cost
Let go to move forward
Anchoring
The first number wins
Loss Aversion
Losses hurt more
Second Order
What happens next?
Why It Matters
Without structured thinking
With Human Intelligence Models
Decisions driven by gut feeling and emotion
Decisions guided by proven mental models
Cognitive biases silently destroying returns
Biases identified, named, and neutralized
Repeating the same mistakes in new contexts
Pattern recognition across domains
Overconfidence masked as conviction
Calibrated confidence backed by frameworks
No language for why a decision went wrong
A shared vocabulary for thinking quality
One research. Every week.
Real events. Human psychology. Practical frameworks. For professionals who want to think more clearly.